When my cousin asked me, as I am an IT girl ☺, what is a selfie photo? I could quickly answer that a selfie photo is a self-portrait photo, but a selfie photo can include other people apart from ourselves Isn’t it? Do you remember Ellen DeGeneres’ selfie photo at the Oscars 2014? It was characterized as one of the best selfie photos in 2014, many celebrities posed in this photo: Julia Roberts, Meryl Streep, Brad Pitt, etc. The selfie is the photo that includes the person, who is taking the photo, I replied to her.
She looked at me O.K. is that new? she said without expecting an answer. I believe that this term is a bit silly, she said and gently waved her head. We have taken self-portrait photos before the invention of smartphones or even digital cameras.
I couldn’t disagree with her.
I started wondering about selfie photos. Why all this fuss about them?
It is true that with the help of smartphones and social media it is very easy to take a photo of yourself and almost simultaneously uploaded it to social media platforms. Celebrities make this trend more popular because now they can control their image, by providing their own selfie photos to the public.
However, the selfie photo is over 100 years old as Russian Grand Duchess Anastasia Nikolaevna  at the age of 13 was one of the first teenagers who took a selfie photo by using a mirror to send to a friend in 1914. In the letter that accompanied the photograph, she wrote, “I took this picture of myself looking at the mirror. It was very hard as my hands were trembling”.
Do -accidentally- we make “Self – portraits photos” one of the most popular trends?
The first usage of the word selfie recorded in 2002. Nathan Hope  wrote in an Australian Internet forum (ABC Online) on 13 September 2002 “Um, drunk at a mates 21st, I tripped over and landed lip first (with front teeth coming a very close second) on a set of steps. I had a hole about 1 cm long right through my bottom lip. And sorry about the focus, it was a selfie.”
Recently I went to the computer store and I saw so much new stuff, that could help us to take “the best selfie photos”. When I made a quick search of the term “selfie” in technology, culture, and communication store, thirty results came up on my screen.
“Self Portraits” obtain their own term and products. Selfie changes and develops a new identity in the consumers’ minds for old «Self Portraits» photos. This is accidental rebranding as no specific company takes advantage of this term to increase its profit.
Rebranding is a way to change people’s attitudes on things. We have many “stereotypes”, we take them for granted, and we accept things without thinking or wondering why. Mr. Economidis  said the second most popular world in Greece is “δεν γινεται”. The rebranding of Greece can take place by deleting the word ” δεν” because the People who build the Parthenon monument definitely didn’t say, “δεν γινεται” (=”den ginetai” – It is not possible).
Γινεται… It is possible…
we have just to think about our next selfie…
1*Anastasia Nikolaevna Historian selfie
2* Nathan Hope Selfie term
3* Peter Economides is a brand strategist with a global perspective has worked on brands and companies such as Pepsi-Cola, Avis, L’Oréal, etc. He is behind the “think different” of Apple